Birthday Card‘s glossy alt-pop is turning heads – and one play of melancholy, Auto-Tuned banger ‘Shy Away’ is all it takes to see why.

The Brighton-based band are getting kudos from all angles, including The 1975’s manager and Dirty Hit main man Jamie Oborne, and there’s certainly a touch of ‘A Brief Inquiry…’ about their stellar output so far.

With the five-piece set to bring their technicolour wares to The Hope & Ruin on Saturday 11th May as part of The Great Escape Festival in Brighton, we took time out for a quick chinwag.

How would you describe Birthday Card to a stranger?

“We describe ourselves as ‘melancholy pop’, which is essentially a big blend of different types of music we like. There’s synth and indie-pop in there, but we also look to more electronic and dance music for reference.”

Who are the biggest influences on your sound and why?

“I’d say a lot of our influences come to us pretty subliminally. We used to be really inspired by some 80s pop groups like Orange Juice and King. Lately, we’ve started turning our heads to different sources – a lot of early 2000s UK garage has been on rotation recently.”

What was the best gig you’ve played so far?

“We’ve played lots of great gigs! We joined Sleeper for a few dates last year. One was at The Fleece in Bristol, where we played to a pretty packed out room. The reception was great for a crowd that hadn’t listened to our music before.”

You’re based in Brighton – what’s your local music scene like?

“There’s a load of good stuff always going on Brighton. I don’t think we necessarily belong to a particular Brighton scene but that’s namely because there’s so much different music going on all the time!”

Who are the THREE other new artists we should listen to right now and why?

“Right now we’d be checking out Dominic Fike – he just released his first EP. There’s a tune on there called ‘3 Nights’ which we think shows he’s got huge potential to be a really good pop artist. We’d also recommend Weird Milk and MorMor.”

You’re playing ‪The Great Escape‬ Festival in May – which other bands are you most looking forward to seeing that weekend?

“Loads of good stuff on the lineup this year! Looking forward to catching Biig Piig, Inner Wave and Little Simz especially.”

And finally, what does the rest of 2019 hold for Birthday Card?

“We’ll be playing plenty more live shows this year, so keep your eyes peeled for some exciting announcements. There’s also the small matter of our debut EP… but more on that soon!”