Today, our new music spotlight is on AyiTe
Line-up: Solo artist (rapper)
About: AyiTe is back with the hypnotic new single ‘Shallow Minds‘. Following the success of his summer smash ‘Smoke&Mirrors’, hitting 10k views on the video in its first week, getting played on Rinse FM, BBC 1xtra and storming the main stage at Sundown Festival; the south coast born MC returns with a profound yet punchy cut. With additional vocals from Musa and production by Jackson Park, this reflective track focuses on the desire for wealth, material pleasures and validation.
Growing up in the sleepy seaside town of Poole and later relocating to North London, AyiTe made it his mission to shake up the UK rap game with his unique style and prove that real talent is sometimes found in the last place you would expect.
What Hidden Herd say: AyiTe’s latest opus offers a lucid, transportive quality; a sun-kissed beat that’s equal parts UK-flavour and Stateside-sheen. Looking at his current peers in the London scene, his production and notorious flow have gifted him some palpable notoriety for an artist so early in his career.
For fans of: Ocean Wisdom, Jay Prince, Kojey Radical, Kano
Next shows: Thursday 07 Nov – London @ Rolling Stock. Tickets here
Latest track: ‘SHALLOW MINDS’ Feat. Musa