Today, our new music spotlight is on Tragic Sasha.

Location: London.

Line-up: Sasha: lead vocals, Scott Colcombe: production.

About: Tragic Sasha is a London based singer-songwriter with a knack for clever and vivid electronic pop music, centred on tongue in cheek lyrics, whirling synths and catchy choruses. Influenced by contemporaries such as Rae Morris and The Japanese House, Sasha continues to delve deeper into the alternative pop world.

Since the release of previous work such as ‘Waterworks’ and ‘Ouch!’ (latest), the 23 year old has gained fans across the blogosphere, such as DIY Magazine, The Line of Best Fit and Clash. With her latest offering, she received support from Spotify and Radio One, as well as the further boost of a sold out London headline show at the end of the year. Building on this, Sasha will be releasing her next single, Cake, on the 29th of May.

What Hidden Herd say: The pulsing synths in ‘Cake’s delicately-layered intro offer the listener an aptly-sweet taster of Tragic Sasha’s delightful alt-pop; an electronic dream that captures listeners in intricate ebbs and flows, coupled with Sasha’s tender, quintessentially-British vocal melodies.

For fans of: Rae Morris, The Japanese House

Link: facebook.com/tragicsasha

Latest track: ‘Cake’